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Visual Identity
5 articles
Styling and Image for Artists: Building Your Own Visual Identity
Your image is not vanity — it is part of your art. How to build a coherent visual style that communicates who you are before you open your mouth or step on stage.
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Posters, flyers and printed materials for artists: when it's worth it and how to do it well
Printed material isn't dead: it's changed function. When it makes sense to print, how to prepare files correctly and how to get the most out of each format.
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How to choose your first graphic designer as an artist
Logo, colour palette, concert poster. At some point you'll need to hire a designer. Here's where to find one, how to evaluate them, and how to prepare so the collaboration works.
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How to prepare for a professional photo session
Everything you need to do before, during and after a photo session to get the most out of it and end up with images that actually open doors.
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Visual identity for artists: where to start
Logo, colours, typography. Visual identity isn't a luxury — it's the first thing any booker, journalist or listener sees. Here's your starting point.
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