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YouTube for artists: the archive that works for you
YouTube is the world's second largest search engine. For artists who make concerts, tutorials or process videos, it's the definitive long-form archive platform. How to optimise for long-term discovery.
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TikTok for artists: how it works and when it makes sense
The most powerful discovery algorithm of the moment. Which types of artists benefit most from TikTok, what formats work, and what you need to know about privacy and data sovereignty.
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Image rights in video: what you need to know before filming
Model releases, GDPR, public vs private space, commercial vs editorial use. Everything you need to know about image rights when filming video for artistic or communications projects.
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