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Social Media
13 articles
YouTube for artists: the archive that works for you
YouTube is the world's second largest search engine. For artists who make concerts, tutorials or process videos, it's the definitive long-form archive platform. How to optimise for long-term discovery.
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TikTok for artists: how it works and when it makes sense
The most powerful discovery algorithm of the moment. Which types of artists benefit most from TikTok, what formats work, and what you need to know about privacy and data sovereignty.
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Social media for artists: which platform, for what, and when
Instagram, TikTok, YouTube, X, LinkedIn, Mastodon, newsletters. An honest analysis of each platform for artists: strengths, weaknesses, and the logic for deciding where to invest your time.
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Professional portals for artists: where programmers look and where they find you
The Idealista of art? It doesn't exist. But there are directories, databases and sector portals where programmers, galleries and journalists search for artists. A guide by discipline.
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Newsletter for artists: the list that's yours forever
Substack, Brevo, Listmonk. Why a newsletter is the most stable digital asset an artist can have, how to start one from scratch, and which platform to choose.
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LinkedIn for artists: when it makes sense and how to use it
LinkedIn isn't for everyone in the arts. But for artists working in commercial, educational, or intersectional contexts, it can be the most effective professional platform of all. How to optimise your profile and what content to post.
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Instagram for artists: strategy, formats and dimensions
Feed, Stories, Reels, Highlights. How to get the most out of Instagram as an artist: which formats work, which dimensions to use, and how often to post.
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How to document your creative process (without it becoming extra work)
Rehearsal photos, process notes and working videos serve grant applications, residency dossiers, social media and your own memory. How to do it sustainably.
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The Artist Mailing List: Building It Right and Growing It Legally
Your mailing list is the only direct communication channel that's truly yours. But building it wrong — adding contacts without consent — can cost you fines and reputation. Here's how to do it right.
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Promoting a show or concert: the minimum communication plan
Premiere, concert, exhibition. Promotion doesn't start the week before: it starts two months before. Here's the minimum framework to fill the venue without depending on a PR agency.
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Social media for artists: which platforms, for whom, and how
Instagram, LinkedIn, TikTok, YouTube: which social networks does an artist actually need, and how to use them professionally without wasting time.
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Artists on LinkedIn: does it make sense?
LinkedIn isn't for musicians or actors, many say. But it depends what you want to do there. Here's who it makes sense for, who it doesn't, and how to use it if you decide yes.
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What to post on social media if you're an artist (and don't know what to say)
Creative block on social media is real. Here are 20 content ideas that work for musicians, actors, dancers and visual artists — no need to be an influencer.
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