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Professional Materials
27 articles
The adapted rider: by formation and venue type
A string trio's rider is nothing like a DJ's. A small club rider is nothing like an outdoor festival's. How your technical rider changes depending on who you are and where you play.
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Press release for artists: how to write one step by step
A press release is not a long email. It has a specific structure, fits on one page, and answers five questions in order. Practical guide with template included.
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The showreel and the photo book: professional presentation for actors and actresses
Without an up-to-date showreel, you don't exist for directors and agencies. Without a photo book, there is no first impression. How to prepare them properly without a production budget.
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The showreel and the book: professional presentation for actors and actresses
Without an updated showreel, you don't exist for directors and agencies. Without a book, there's no first impression. How to prepare them well without a production budget.
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The Artist Mailing List: Building It Right and Growing It Legally
Your mailing list is the only direct communication channel that's truly yours. But building it wrong — adding contacts without consent — can cost you fines and reputation. Here's how to do it right.
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Promoting a show or concert: the minimum communication plan
Premiere, concert, exhibition. Promotion doesn't start the week before: it starts two months before. Here's the minimum framework to fill the venue without depending on a PR agency.
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How to use AI to write your artist bio
ChatGPT or Claude can speed up your first draft, but they also generate empty adjectives and invented facts. A practical guide to using them well.
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How to Price Your Work as an Artist
Hourly rate, project fee, minimum performance fee. Most artists charge less than they should. Here is the framework for calculating what you need to charge.
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Finding Representation: Agent, Booker and Manager for Artists
Who does what, when it's worth having them, and how to get someone to represent you. A guide for musicians, actors, dancers and performing artists.
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Digital portfolio for visual artists: how to present your work to galleries and collectors
A digital portfolio is not an Instagram. It has a different function, a different tone and different conventions. Here's how to prepare one that opens real doors.
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Tax basics for creative freelancers in Spain
Self-employment registration, IRPF, VAT, deductible expenses. Spain's tax system for artists has specific rules worth understanding before they become expensive surprises.
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How to Apply for an Artist Residency: Calls, Dossier and What to Expect
A residency gives you time, space and context to create. But getting one requires a specific dossier, a clear project and knowing where to find the opportunities.
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Crowdfunding for artistic projects: when it makes sense and how to do it well
Verkami, Goteo, Kickstarter. Crowdfunding isn't begging: it's testing whether your project has a real audience before producing it. But you need to know how it works.
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Crowdfunding for Artistic Projects: When It Makes Sense and How to Do It Right
Kickstarter, Indiegogo, Verkami. Crowdfunding is not begging — it is testing whether your project has a real audience before you produce it. But you need to know how it works.
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Basic contracts every musician should know
Performance contracts, rights assignment, record deals, SGAE. You don't need to be a lawyer, but you do need to know what papers you're signing and what they're for.
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What is an EPK (and why you need one as an artist)
EPK, digital press kit, press dossier: three names for the same document. Find out what it's for, how it's evolved, and the 5 elements it can't do without.
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The artist bio: how to write one that actually works
An artist bio needs to convince in thirty seconds. Practical guide for writing the short and long versions, in third person, for musicians, actors and companies.
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Press release or EPK: which one do you send and when
Confusing a press release with an EPK is why media outlets ignore most artist pitches. Here's the difference in thirty seconds.
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Press photos for artists: what you need (and what you don't)
Guide for artists on press photography: resolution, formats, licensing and who uses them. The difference between a press photo and an Instagram photo.
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Image rights and licences for promotional material: what every artist needs to know
Who owns the copyright on your promotional photos? What usage rights do you need to agree with your photographer? Can you use the images freely? A practical guide to copyright for artists.
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How to submit your project to a festival or open call
What festival programmers look for when they receive an artist application: materials, format and the mistakes that get well-intentioned submissions discarded.
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EPK for visual artists: what a gallerist or curator needs
The digital press kit for visual artists is different from a musician's or actor's. Specific guide for visual arts: artistic dossier, artist statement, artwork images and exhibition CV.
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EPK for musicians: what a promoter needs before booking you
The specific guide for musicians and bands: what your digital press kit needs to reach festivals, venues and specialist media.
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EPK for dance and circus companies: what a performing arts programmer needs
Specific guide for contemporary dance and circus companies: technical rider, show video, synopsis and everything that determines whether a theatre can host your work.
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Digital identity for actors and actresses: what you need to work in the industry
Practical guide for actors and actresses building a professional digital presence: press kit, casting platforms, website and social media.
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What should a digital press kit for actors and actresses include in 2026
Your digital press kit is your professional calling card. Discover which elements are essential and how to make it work for you around the clock.
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Technical rider: what it is and how to write one properly
The rider is the document that determines whether a concert goes smoothly or falls apart. Learn how to write it clearly, realistically and professionally.
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