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Digital Identity
12 articles
Styling and Image for Artists: Building Your Own Visual Identity
Your image is not vanity — it is part of your art. How to build a coherent visual style that communicates who you are before you open your mouth or step on stage.
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AI for artists: tools, uses and practical limits
ChatGPT for text, Midjourney for images, Suno for music. What AI tools exist for artists, what they're actually useful for, and where the limits are.
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The Artist Mailing List: Building It Right and Growing It Legally
Your mailing list is the only direct communication channel that's truly yours. But building it wrong — adding contacts without consent — can cost you fines and reputation. Here's how to do it right.
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How to use AI to write your artist bio
ChatGPT or Claude can speed up your first draft, but they also generate empty adjectives and invented facts. A practical guide to using them well.
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Digital portfolio for visual artists: how to present your work to galleries and collectors
A digital portfolio is not an Instagram. It has a different function, a different tone and different conventions. Here's how to prepare one that opens real doors.
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The artist bio: how to write one that actually works
An artist bio needs to convince in thirty seconds. Practical guide for writing the short and long versions, in third person, for musicians, actors and companies.
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Digital identity for actors and actresses: what you need to work in the industry
Practical guide for actors and actresses building a professional digital presence: press kit, casting platforms, website and social media.
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Why you need your own website even if you have Instagram
Instagram is a distribution channel, not your home. Find out why any professional artist needs their own website and the risk of depending on a platform you don't control.
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How to build your digital identity as a musician
A practical guide for musicians who want to build a coherent digital presence: from logo to positioning on Google and AI platforms.
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SEO basics for artists: how to appear on Google
You don't need to be an SEO expert. But you do need to understand the 5 concepts that determine whether people find you when they search.
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Own website vs. Linktree: when you need each one
Linktree is practical and free. Your own website is the only digital presence that truly belongs to you. Here's when to use each tool and why they don't replace each other.
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Visual identity for artists: where to start
Logo, colours, typography. Visual identity isn't a luxury — it's the first thing any booker, journalist or listener sees. Here's your starting point.
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