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Communication
4 articles
Social media for artists: which platform, for what, and when
Instagram, TikTok, YouTube, X, LinkedIn, Mastodon, newsletters. An honest analysis of each platform for artists: strengths, weaknesses, and the logic for deciding where to invest your time.
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Newsletter for artists: the list that's yours forever
Substack, Brevo, Listmonk. Why a newsletter is the most stable digital asset an artist can have, how to start one from scratch, and which platform to choose.
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LinkedIn for artists: when it makes sense and how to use it
LinkedIn isn't for everyone in the arts. But for artists working in commercial, educational, or intersectional contexts, it can be the most effective professional platform of all. How to optimise your profile and what content to post.
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Press release for artists: how to write one step by step
A press release is not a long email. It has a specific structure, fits on one page, and answers five questions in order. Practical guide with template included.
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